Tuesday, March 28, 2006

Social Web - Transformation in progress (Pt 1)

I've been thinking rather a lot about viral marketing in today's Web 2 mediascape and it appears that in every successful Web 2 site there is at least one or more viral component, which is largely responsible for the site's success.

As we become better connected through social networks pertinent information is now more viral than ever, with ever decreasing resistance, thanks largely to an increase in points of connectivity and improved usability.

Now that anyone can blog their thoughts online or set up a webpage, the hive has increase exponentially in numbers, making it easier than ever to reach a tipping point.

A couple of years ago, I stated in an interview that I felt the world was turning into a super organism, and that in the future, the human race would become more like a coral reef, at least in it's sense of macro community. Since then social web has become what it is today, and we're begginning to see this transitional phase gather momentum.

Wednesday, March 15, 2006

Internet means end for media barons - Rupert Murdock gets it!

Guardian Unlimited | The Guardian | Internet means end for media barons, says Murdoch: "'Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fail and fall,'"

Rupert Murdock aged 75 - It's amazing how an old duffer like Rupert can get the picture, but so many descision makers in business fail to see the big picture.

What are the known triggers for sandboxing?

SEO Forum - View topic - What are the known triggers for sandboxing?: "what are the known factors/changes that result in sandboxing and the various conditions underwhich that happens"

Is the question I asked a week ago over at Webworkshop.com there have been a number of reply, if you've got any thoughts on this, then go over and have your say.

Off Topic Bastard, You'll Never be a Blogger

I've come to the conclusion that I'll never make a good blogger. I'm always off topic, talk about what ever interests me on a given day, and always stray from my specialist area..; Much like in my personal life, my Saggitarian personality leads me to find interest in whatever take my interest on a given day.

What's more, my contextual advertising (adsense at the top of this page) is always untargetted to this blog and rarely gets clicked. Need to learn a lesson from Jenstar about contextual advertising

Blog Metrics is Here Sign up over at Performacing.com

Performancing Metrics is Here! | Performancing Site: "Performancing Metrics is a professional grade blog statistics service aimed at professional bloggers. We wanted to produce something a little better, a little different for the professional blogger, and I think we have."

This looks like a great service and guess what, it kicks the ass out of Analytics for stability. Let's hope it stays that way.

Tuesday, March 14, 2006

The Search, great reading :) you'll love it!

Having just started reading “The Search” by John Battelle, it’s s great read so far with a full review on it’s way shortly. The Search documents the full history of search taking great care to tell the ‘behind the scenes story of the technology and business challenges faced by the pioneers of search notably Google, Yahoo, MSN, Lycos, Excite. Judging by what I’ve read so far, if you’ve not already read this, I recommend you do, it’s essential reading for any Internet marketer.

Tuesday, March 07, 2006

New Firefox Extension - AllPeers P2P Client

TechCrunch: "Uk/Czech Republic based AllPeers, a yet to be launched firefox extension for the peer to peer sharing of files..."

Here's an extension which will spread like wild fire around the firefox community, I just read about it over at TechCrunch. I expect it will give Mozilla the juice it needs to make up market share, expecially in the UK. I'll be keeping a close eye on this and reporting more here soon.

I'm especially fond of P2P as a concept and a technology. I'd like to blog here about the ethics of file sharing, just to give you my personal point of view.

Monday, March 06, 2006

"All Marketers are Liars" - Seth Godin speaks at Google - Google Video

"All Marketers are Liars" - Seth Godin speaks at Google - Google Video: "'All Marketers are Liars' - Seth Godin speaks at Google"

The Godfather of permission marketing, and author of one of my favourite books "Unleashing the Idea Virus" talks at the Googleplex about marketing.

Thursday, March 02, 2006

Web 2.0 the New Mega-Theme

The Next Net 25: 25 startups that are reinventing the web - Mar. 1, 2006: "There's so much happening that the buzzword recently employed to try to encapsulate the era -- 'Web 2.0' -- now seems hopelessly inadequate, defined and redefined into near meaninglessness by squadrons of aspiring entrepreneurs, marketers, and other fortune hunters."

Web 2.0 has become one of the fastest growing meme's I've seen. When I first heard about it from my good friend Mark Taylor it was still quite underground. When I first described Web2.0 to my boss he looked at me and said... "Web 2.0 is a conference.. according to my sources". It would appear that Web2.0 has mutated into a mega-theme and for many, a way of life.

Microsoft Giving Away Free USB Sticks

"Fill out a short form and Microsoft will give you a free 16MB USB drive loaded with information on Windows licensing."

I just saw this on threadwatch, and just had to fill out the forms. I'm just a sucker for a freebee



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