tag:blogger.com,1999:blog-137025292024-03-07T13:24:35.798-08:00Online Casino Marketing BlogSearch and Social Media Marketing in the iGaming marketPaul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.comBlogger78125tag:blogger.com,1999:blog-13702529.post-52165186510632073232010-03-12T08:46:00.001-08:002010-03-12T08:49:19.346-08:00Google Promoting Indian Cricket... A Bit Random?I thought this was a little bit random... I'd much rather see a link to <a href="http://google.com/phone">Google.com/phone</a> promoting the sexy new Nexus One. ;)<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNVpN0X0T4ebRhGf5c5qhBynu7TSzbyUYJg_ip-iNV2xtpQ4sihpHIqixB0VncwVd_5hiR9KTasjMrHAjDYe3z3ulsLYJo9R-lcT9Xy-h0x3h8iY8NIe_p_xWW20KRHCBcoH31/s1600-h/googlerandom.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 225px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNVpN0X0T4ebRhGf5c5qhBynu7TSzbyUYJg_ip-iNV2xtpQ4sihpHIqixB0VncwVd_5hiR9KTasjMrHAjDYe3z3ulsLYJo9R-lcT9Xy-h0x3h8iY8NIe_p_xWW20KRHCBcoH31/s400/googlerandom.png" alt="" id="BLOGGER_PHOTO_ID_5447790209147197410" border="0" /></a>... just a thought Google..Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-19218836655878424182010-03-04T05:57:00.000-08:002010-03-04T08:44:11.155-08:00Super-competitive SEO: You’re gonna need a bigger boat!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://greatwhitesharkdiving.co.za/images/shark-boat-side.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px;" src="http://greatwhitesharkdiving.co.za/images/shark-boat-side.jpg" alt="" border="0" /></a>This was recently published in <a href="http://www.igbaffiliate.com/">iGB Affiliate Magazine</a>, If you don't subscribe and you're in the iGaming Affiliate space, I suggest you do so ASAP. :)<br /><br />Gaming SEO is as tough as it is monetizable. Top positions for big keywords worth millions in new player revenues. Attempting to compete for these positions requires scalability, efficiencies and budget. This article looks at a few aspects of delivering top rankings in the most competitive markets, including budgeting, financial justification, risk mitigation and most importantly; knowing when you’re gonna need a bigger boat.<br /><br /><span style="font-weight: bold;">David the Affiliate vs. Goliath the Operator</span><br /><br />Both sides of the fence have distinct advantages, these can be summarised as follows:<br /><br /><span style="font-weight: bold;">Affiliate </span><br />Agility<br />Flexibility<br />Adaptablity<br /><br /><span style="font-weight: bold;">Operator</span><br />Equity<br />Inertia<br />Strength<br /><br />It’s critical before engaging in any SEO that you understand your strengths, and play to them, in your selection of keywords. This article will focus on the affiliate’s strengths.<br /><br /><br /><span style="font-weight: bold;">Agility</span><br />• New affiliate opportunities to explore inexpensively – if you’re a poker or bingo affiliate you might want to cross-sell to the rummy market, or dip a toe in the forex market.<br /><br />• New self-service techniques to deploy – testing a new social ad platform is simple for example.<br /><br />• To take a punt based on gut instinct – smaller affiliates have the freedom to experiment; use this to your advantage.<br /><br /> <br /><span style="font-weight: bold;">Flexibility</span><br />• Different commercial models to operators – an experienced SEO with self belief and confidence in their art will be happy to share the risk, providing there is a reward for over delivery.<br /><br />• Deploy both long and short term strategies – Let’s say you run an odds comparison site with a home page (the most powerful page of the site) optimised for “compare odds” / “odds comparison”. You might want to leverage your home page’s authority and rank for “Cheltenham betting” for 3 weeks every year? (See <a href="http://www.google.com/insights/search/#q=odds%20comparison%2Ccheltenham%20betting&geo=GB&cmpt=q">Google insights comparison</a>).<br /><br />• A single product affiliate may diversify easily – adding poker, bingo, and niche casino games to your casino tips is quick and easy with most modern CMS systems. Going international is also relatively simple with a little local iGaming knowledge (note: always speak to an experienced multilingual search specialist beforehand).<br /><br /><span style="font-weight: bold;">Adaptability </span><br />• Greater freedom to adapt to Google changes - Eg. 26th June 2009 (Vince) - if you were displaced by larger brands who (let’s face it) deserve to be there, regaining position may be costly. Vince only impacted a very small number of queries; it may be the case that a more mid-tail term should be targeted, while you regain the position on the larger generic term.<br /><br />• Greater freedom to respond to competitor activity – unlike a typical Plc marketing budget which is usually agreed and signed off in the previous year, the affiliate has the flexibility to adapt based on changes in the competitor landscape.<br /><br />• Greater freedom to respond to wide market changes – the adoption of new gaming behaviour, driven by mainstream advertising may be pre-empted and form part of an affiliate’s medium to long term game plan.<br /><br />All in all, the affiliate has a number of aces they can play to their advantage, but when it comes down to it:<br /><br /><span style="font-size:180%;"></span><blockquote><span style="font-size:180%;">“Picking a Keyword is Picking a Fight”</span></blockquote><br />No one likes to get hurt, and picking a fight that cannot be won is one way to guarantee a painful defeat.<br /><br />Don’t think that because you are an affiliate, you cannot compete for big keywords. If your site is optimised correctly and you have link history, you could still be in the running for a page #1 ranking for one or more of the big terms. Never fight a battle on more than one front unless you are very well resourced – target one keyword at a time (mixing up the anchor text, but ensuring your target keywords occur in the link anchor text mix).<br /><br />The following tables show the estimated click through rate for a typical Google results page. The table on the left is applicable when there are 3 sponsored results at the top of page 1, the table on the right, was published by AOL and more closely represents the click though rates where there are no sponsored results i.e. in markets where gambling is prohibited by Google.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdgaejPB3kZ8u3yC8tpBFIE5_v1IseNhQHL5vu_GLhxC_vmFYqVgCgjcDUiiW53LUdfb1P3wGfNWLaz6rJIODtOWq5qjLJ1PrrYyDahCkb6rHh0CJlaTVig_QSu63FRXsHEKnu/s1600-h/ctrs.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 395px; height: 322px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdgaejPB3kZ8u3yC8tpBFIE5_v1IseNhQHL5vu_GLhxC_vmFYqVgCgjcDUiiW53LUdfb1P3wGfNWLaz6rJIODtOWq5qjLJ1PrrYyDahCkb6rHh0CJlaTVig_QSu63FRXsHEKnu/s400/ctrs.png" alt="" id="BLOGGER_PHOTO_ID_5444779825211820290" border="0" /></a><br />Basic revenue modelling for a given position is as simple as...<br /><br />Monthly Search Volume X CTR X Conversion to Active X Lifetime Value<br /><br /><blockquote><span style="font-size:180%;">“If ignorant both of your enemy and yourself, you are certain to be in trouble” <span style="font-style: italic;">Sun Tzu</span></span></blockquote><br />Note: If you’re planning to displace the brand in position #3 for a big keyword, you need to be adequately resourced; not only to achieve the position, but also to deal with the backlash that will occur once the position has been achieved – don’t expect your competitor to step down without a fight.<br /><br />Here’s loosely how it will play out:-<br /><br /><ul><li>Marketing exec reports Google organic player volumes to his boss</li><li>Marketing Manager completes his report and sends to his boss</li><li>Marketing Director asks WTF happened to our player volumes this month</li><li>Marketing Manager responds let me get back to you with the figures</li><li>Marketing Manager asks marketing exec WTF happened to our player volumes this month</li><li>Marketing Exec replies let me get back to you with the figures</li><li>Marketing Exec reports a one position loss which has pushed the result below the fold at a cost of ‘x’ players per month</li></ul>I’m sure you can imagine the rest... Result: escalating aggression!<br /><br />If you don’t have the required resource to deal with the escalation, the victory will be fleeting and expensive, particularly if you’ve only moved from position #4 to #3.<br /><br />This becomes even more apparent when battling for position #1. Given the significant increase in traffic volumes when moving from #2 and #1, it’s important to anticipate an escalation in aggression. This retaliation will be proportional to the loss incurred by the brand you’re planning to displace.<br /><br /><span style="font-weight: bold;">When budgeting for SEO at this level:-</span><br /><br />1) Ensure that you have sufficient resource to get there.<br />2) If your agency or in-house guy suggests £25K/per month in budget – allocate an additional 10% to cover margin of error.<br />3) Don’t haggle them down and expect the same results<br />4) Ensure you have additional budget to defend the position once achieved<br /><br />Victorian social thinker, John Ruskin, once wrote:<br /><blockquote>It is unwise to pay too much, but it is unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little you sometimes lose everything, because the thing you bought was incapable of doing the thing you bought it to do.”</blockquote><span style="font-weight: bold;">Nowhere is this more applicable than in iGaming SEO</span>. SEO budgets in the most competitive markets can leave an affiliate financially exposed, you would be advised to take a measured progressive approach, fighting one battle at a time and incrementally up scaling , once your figures justify increased activity.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Assessing and mitigating risk</span></span><br /><br />At <a href="http://www.stickyeyes.com/">Stickyeyes</a> we operate a White Hat approach and operate ethically and within Google guidelines both on-page and off. That said, given Google’s dominance in the search market - having all your eggs in one basket carries risk.<br /><br />It’s no one’s God given right to rank in Google, and if you’re operating outside of what is acceptable then you’re running a potential risk to your traffic, revenue or even your future employment prospects.<br /><br />It’s important to know what’s at stake and factor this into your project. If you’re currently only ranking for brand terms, let’s say, your brand is delivering traffic. Some degree of risk mitigation is recommended if you’re planning to undertake any activity outside of what Google finds acceptable.<br /><br />Your Google search traffic will dictate this level of risk, if you have a long term mission involving any level of brand equity, then I would advise you avoid off-shoring any link building activity to the lowest bidder.<br /><br />One way to protect your brand traffic is be to create a new micro-site or use an existing web property which could be optimised for your brand. This would ensure that should you run into trouble, you’re alternative site will protect your business from the loss of brand traffic. Strong affiliate relationships can also help to some degree.<br /><br />While a solid contingency plan can mitigate a risky strategy, the long term impact of burning a domain for financial gain could still bring about your downfall for a number of reasons which we won’t go into here.<br /><br /><span style="font-weight: bold;">In summary... believe...</span><br /><br />In SEO, as per all endeavours in life, our limitations are entirely self-imposed as Shakespeare put it:<br /><span style="font-size:180%;"></span><blockquote><span style="font-size:180%;">“Our doubts are traitors, and make us lose the good we oft might win by fearing to attempt.”</span></blockquote>With an executable plan, adequate resource and budget, there’s no reason why you cannot outrank the big boys. Good luck!Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com1tag:blogger.com,1999:blog-13702529.post-25702875990411852812010-03-02T04:07:00.000-08:002010-03-02T06:46:04.690-08:00What is Google Really Looking For? Pt4One Month Later....<br /><br />Something happened to changed everything. Between 3:40am Monday 27th July and 11:40 Tuesday 28th July, something apparently impossible happened.<br /><br />Google claims that all their rankings are calculated algorithmically and while there have been claims by SEOs that Google occasionally adjust SERPs manually, Google have constantly denied these claims.<br /><br />The graph above below shows Vodaphone.co.uk appearing from nowhere in position 3, climbing as high as 2 during the night. Vodaphone.co.uk is a misspelling of Vodafone.co.uk, with no algorithmic right to be anywhere near the top 500, certainly not position #2 for a query like “Mobile Phones”.<br /><br />This was spotted on the morning of Monday 28th July by a member of our International Account Management team. We had been monitoring this update now for a whole month, and by now nothing would surprise us, however this made no sense (see below)<br /><br /><a href="http://farm3.static.flickr.com/2559/4057677057_94ecc9e1c1_o.jpg" target="_blank" title="Vince Update - Smoking Gun"><img alt="Mobile Phones - Smoking Gun" src="http://farm3.static.flickr.com/2692/4058030853_a19ebf4986_o.jpg" style="vertical-align: middle;" width="475" height="412" /></a><br /><br />Our SEO team agreed that this was a ranking impossibility and made no sense whatsoever. There was no 301 trickery and no major backlink footprint:<br /><br /> * http://www.vodaphone.co.uk (190 backlinks)<br /> * http://online.vodafone.co.uk (1,810 backlinks)<br /> * Sitting on a domain http://www.vodafone.co.uk (69,945 backlinks)<br /><br />And sure enough it was replaced by the correct site (online.vodafone.co.uk) around about noon later that day.<br /><br />Could this be human error on the part of a search quality engineer? After all both these sites look pretty similar... Could this be a user behavioural consideration on the part of Google? Possibly, although why would Google favour type-in (possibly) in this way, sure that would favour commonly misspelt domains, impacting quality results.<br /><br />At any rate, after seeing this I started to feel that Matt’s comments made more sense. Perhaps this wasn’t an update, at least in the traditional sense. Given that this impacted such a small number of queries, it would be feasible (at the very least) for this entire update to be handled manually.<br /><br /><span style="font-weight: bold;">The Million Dollar Question:</span><br /><br />Q: If the rankings were manually adjusted, what’s the way forward for SEO?<br /><br />A: While some sites appear to have been given a ranking boost we know that they are not held in absolute position, the boost appears to be relative to the previous position, meaning that a manually boosted site can be displaced by solid SEO activity.<br /><br />Note: We generally use this data set to analyse precisely what component factors make a successful campaign run optimally, both in terms of cost and time, understanding the what signals Google is looking for enables us to overcome almost any kind of ranking correction.<br />Food for thought<br /><br />I'd urge you take this evidence and take into account Matt Cutts' comments on this subject,<br /><br />• Perhaps this wasn't an update as Mr Cutts himself suggested?<br />• Could such a small amount of changes be performed manually?<br />• How else could Google not only pin-point with such precision the handful of big brands that deserved a boost, but also boost them each appropriately?Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-12311281243741553322010-03-02T03:08:00.000-08:002010-03-02T03:15:35.588-08:00What is Google Really Looking For? Pt3I guess the question still remains:-<br /><br /><span style="font-weight: bold;">Is brand building the new link building?</span><br /><br />Stickyeyes has been recording vast quantities (1000+ Gb) of data across a range of major SERPs, including link structures, on page factors and ranking correlations for all competitors across all the vertical markets which Stickyeyes™ operate in.<br /><br />Utilising this data and publically available data (see below), Stickyeyes™ made two key comparisons based on averages; by comparing key factors of sites before and after the adjustment.<br /><br /><span style="font-style: italic;">Analysis 1</span> - We compared the averages across hundreds of keywords ,measuring the key metrics for each top ten, before and after the update.<br /><br /><span style="font-style: italic;">Analysis 2</span> – We compared the big winners against the big losers following the adjustment.<br /><br />Results of the Analysis:-<br /><br />Analysis 1: New Top 10s (averages)<br /><br />• Alexa Ranking: 53% improvement<br />• Domain age: 6% increase<br />• Brand Search Volume: 36% increase<br />• Google News: 302% increase<br />• Total # backlinks: 44% decrease<br />• % brand links: 14% increase<br />• % targeted anchor text: 3% decrease <br /><br />Analysis 2: Big Winners (averages)<br />• Alexa Ranking: 79% improvement<br />• Domain age: 78% increase<br />• Brand Search Volume: 6,574% increase<br />• Google News: 282% increase<br />• Total # backlinks: 63% increase<br />• % brand links: 63% increase<br />• % targeted anchor text: 25% decrease<br /><br />This analysis demonstrates some strong patterns across a number of key areas. However some findings could be symptomatic of something else, rather than actual driving factors behind the statistics provided – Stickyeyes conducted isolated tests in order to gain more accurate findings.<br />These findings raised more questions of course, but some interesting answers.<br /><br /><span style="font-weight: bold;">Q: Is Google factoring in brand search volume?</span><br /><span style="font-weight: bold;">A: Not in isolation</span> - Instigated by the 6,547% increase in brand search volume in analysis 2, we tested brand search volume as a ranking factor in isolation. Stickyeyes can confirm that brand search volume is not a factor (at least not in isolation).<br /><br />Conclusion: Smaller newcomers who offer value are still able to out-perform large established brands providing they deploy a balanced campaign addressing a sufficiently broad range of quality signals and the financial backing to see a long term campaign through to victory.<br /><br /><span style="font-weight: bold;">Q: Is Google moving away from a link based algorithm?</span><br /><span style="font-weight: bold;">A: No</span> - We know that Google is considering other factors to determine relevancy including user behaviour, and have a number of social signals, however Google is still fundamentally a link based algorithm. We’ve seen a significant decrease in total back links, which appears to be the result of Google discounting low quality link and rightly penalised the spammers.<br /><br />Conclusion: Ensure your link building is deployed naturally, acquire links on quality sites preferably within a legitimate editorial context, quality is essential, as is a mix of news-worthy PR, high quality on-site content and communities. Communities and other social factors are particularly important in many verticals.<br /><br /><span style="font-weight: bold;">Q: Is Google up-weighting non-keyword anchor text</span> (link text)<br /><span style="font-weight: bold;">A: Not directly</span> - while the evidence implies this, it’s more likely to be symptomatic of the up-weighting of the proximity text in or around the link, another relevancy factor, or the contextual theme of the link. If this assumption were correct, it may explain the 63% brand link increase as well as the 25% reduction in targeted anchor text in our Vince Winners vs. Losers analysis detailed above.<br /><br />Conclusion: It’s now more important than ever to ensure your link building is deployed naturally and with on-topic, newsworthy content in the mix.<br /><br />One Month Later...<br /><br />Something happened to changed everything. Between 3:40am Monday 27th July and 11:40 Tuesday 28th July, something apparently impossible happened.... (coming soon....)Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-18020249787106928922010-03-02T02:53:00.000-08:002010-03-12T08:29:57.183-08:00What is Google Really Looking For? Pt2Following on the the <a href="http://insidemyviralmind.blogspot.com/2010/03/what-is-google-really-looking-for-pt1.html">previous part</a> covering the impact of Vince in the Poker market..<br /><br />So.... Why wouldn’t Matt Cutts want to call this an update...?<br /><br /><span style="font-weight: bold;">Looking at “Betting” on Google.co.uk</span><br /><br />Strangely, the impact on the “Betting” SERP occurs 2 days later.<br /><br /><a href="http://farm3.static.flickr.com/2578/4053121355_6f29454866_o.jpg" target="_blank" title="Larger Version of Betting SERP"><img alt="Betting SERP - Vince Update" src="http://farm3.static.flickr.com/2493/4053862738_7fe637aec1_o.jpg" style="vertical-align: middle; width: 381px; height: 309px;" /></a><br /><br /><ul><li>Betfred.com is displaced by media goliath Skybet.com sometime in the early hours of Sunday morning.</li><li>Betfair.com is given a boost to third place, be it fleeting.</li><li>High street bookmaker Williamhill.com displaces both Skybet.com and Betfair.com on Sunday morning 28th June. </li><li>On Monday 29th June Williamhill.com and Skybet.com are both displaced by Ladbrokes.com</li><li>Bet365.com also joins the party “above the fold” on Monday 29th June settling in fourth place behind the two major UK high street brands and a global media giant.<br /></li></ul><span style="font-weight: bold;">Summary of Betting Observations</span><br /><br />While the impact occurs slightly later than the “poker” example, we see a similar pattern of displacement, apparently by brand weight, leaving William Hill and Ladbrokes to battle for dominance. Note: by contrast, the “Online Betting” SERP remained unchanged.<br /><br />Why would this “change” only affect a relatively small number of queries? Why would “Poker” and “Betting” be affected and not “Online Poker” or “Online Betting”.<br /><br />Some working in SEO at this point, who didn’t have the right strategy, are likely to feel like calling it a day and booking a holiday... which leads me seamlessly onto another vertical to compare and contrast....<br /><br /><span style="font-weight: bold;">“Holidays” on Google.co.uk</span><br />It was reassuring to see a similar pattern mirrored across other verticals. The travel sector saw, once again, only major terms impacted, see “Holidays” SERPs<br /><br /><a href="http://farm3.static.flickr.com/2594/4053263783_7d7e30b9b2_o.jpg" target="_blank" title="Holidays Vince Update"><img alt="Holidays SERP Vince Update" src="http://farm4.static.flickr.com/3510/4053300827_d21b43690a_o.jpg" style="vertical-align: middle; width: 380px; height: 305px;" /></a><br /><br /><ul><li>Otbeach.com kicks things off on the 26th, on the same day as two of the previous examples.</li><li>Later that day, UK travel giant Firstchoice.co.uk is pushed up into first position.</li><li>Thomson.co.uk displaces Firstchoice.co.uk the following day.</li><li>Thomascook.com appears sometime before 3:34 Monday 29th June, displacing otbeach.com, travelsupermarket.com and teletextholidays.co.uk<br /></li></ul>Further changes continued to occur for almost 2 months across all the “big” single generic keywords, confirming the official Google party line.<br /><br />What is clear here is that broadly, known brands to benefited, clearly many deserved to be there, but how was Google able to determine who should rank where?Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-26800233634193802452010-03-02T02:01:00.000-08:002010-03-12T08:26:47.839-08:00What is Google Really Looking For? Pt1Here's Part 1 of a multi-part article first in <a href="http://www.igamingbusiness.com/">iGaming Business Magazine</a>, <a href="http://www.blogger.com/www.igbaffiliate.com/">iGB Affiliate</a> and <a href="http://www.blogger.com/econsultancy.com/">Econsultancy</a>. I thought I best add it to my otherwise defunct blog, since it still ranks for my name. ;)<br /><br />‘Vince’ - an apparent additional weighting towards larger brands which only impacted a few generic keywords. The impact in the UK began some time after office hours on Friday 26th June 2009 – Matt Cutts had this to say about <a href="http://www.youtube.com/watch?v=LMfWPWUh5uU">vince</a><br /><br /><span style="font-weight: bold;">Google’s Matt Cutts Delivers the Party Line</span><br /><br />Taking what Google’s Matt Cutts disclosed in the above video, when asked the question: “Can you verify that Google is putting more weight on brands?” Matt’s response included three key points:-<br /><blockquote>“I wouldn’t call this an update, but there has been a change... It affects a relatively small number of queries...most people haven’t even noticed it.”</blockquote>This official response raises three questions:-<br /><ul><li>Why does Matt not want to call this an update?</li><li>Why would this “change” only affect a relatively small number of queries? </li><li>How could this largely go unnoticed?<br /></li></ul>Let’s first review the visible symptoms of the change, which Matt insists is not an update.<br />Tracking the Ranking Changes.<br /><br /><span style="font-weight: bold;">“Poker” on Google.co.uk</span><br />Let’s first review the visible symptoms of the change, which Matt insists is not an update, starting with how the adjustment impacted the “Poker” SERP.<br /><br /><a href="http://farm4.static.flickr.com/3489/4049886476_0ab8c4e6d2_o.jpg" target="_blank" title="Full Sized Version"><img alt="Poker SERP 24th June to 2nd July" src="http://farm3.static.flickr.com/2481/4049083717_9aac765f7c_o.jpg" style="vertical-align: middle; width: 381px; height: 240px;" /></a><br /><br />he chart above shows the moving and shaking around the time of the Poker ranking adjustments. <ul><li>Pkr.com moves into first place sometime before 8:31 on Saturday June 27th.</li><li>Partypoker.com enjoys a few hours in the #1 spot as the Party brand temporarily displaces gaming giants 888.com and their new found natural search threat Pkr.com.</li><li>Two days following the initiation of the ranking adjustment, 888.com finds its self on the ropes with Pkr.com posing a significant threat to 888.com’s dominance in Google.co.uk and by Wednesday July 30th Pkr.com are the new leader of the pack.</li><li>Wikipedia’s poker listing is repeatedly displaced, forcing the encyclopaedic reference standard down below the fold.</li></ul> <h3>Summary of Observations</h3> <p>We can see that the adjustment to this SERP began in the early hours of Friday 26th June and continued through to Monday 29th June. Online brand equity appears to be playing a role, however the parameters behind the adjustment remain diverse. We'll look at the analysis from our data set tomorrow. For now, note that by contrast, the “Online Poker” SERP was not impacted outside of normal flux.<br /></p>Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-52196867868675572472009-11-10T04:49:00.001-08:002009-11-10T04:49:53.068-08:00nice view
<a href='http://posterous.com/getfile/files.posterous.com/paulreillyseo/ptbw9VkCC4e7FSo0VTXmt3oo7LPCQch709yqzIrgbX84kT0YENGjhifaLSPA/101120091125.jpg.scaled.1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/paulreillyseo/3EC0BMjfJNB6X4CUEZjHxApT5WrX58bcUX0kOZRE0cYloAaqib0oUbwOj8kq/101120091125.jpg.scaled.500.jpg" width="500" height="375"/></a> <p>View from econsultancy round table</p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://paulreillyseo.posterous.com/nice-view-42">Paul Reilly's Stuff</a> </p> Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-43840424112252944492009-11-07T06:30:00.001-08:002009-11-07T06:30:56.511-08:00Social Media Gets the Green Light from the Fortune 100 | San Diego Metro Magazine
<div class="posterous_bookmarklet_entry"> <a href="http://sandiegometro.com/2009/11/social-media-gets-the-green-light-from-the-fortune-100/"><img src="http://posterous.com/getfile/files.posterous.com/paulreillyseo/gnietsBeHhinbmaGxfnoHjBckGrCEpgwyomfjxdDynnhnFidbzIJjdokylIk/media_httpsandiegometrocomwpcontentuploads200911JohnMoore300x225jpg_AvCBcHEIxwcGabz.jpg.scaled500.jpg" width="300" height="225"/> </a><div class="posterous_quote_citation">via <a href="http://sandiegometro.com/2009/11/social-media-gets-the-green-light-from-the-fortune-100/">sandiegometro.com</a></div> <p>Testing posterous...hmmm</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://paulreillyseo.posterous.com/social-media-gets-the-green-light-from-the-fo-0">Paul Reilly's Stuff</a> </p> Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-50289776752269653762009-06-26T06:53:00.000-07:002009-06-26T07:00:55.648-07:00Will Forex Trading Become The Next Big ThingHaving heard quite a lot about Forex at the recent Amsterdam Affiliate Conference, I decided to do my homework. At first I thought about the opportunity of becoming a <a href="http://twitter.com/Forex_Affiliate">forex affiliate</a>, a great plan given the <a href="http://www.google.co.uk/trends?q=forex+trading%2C+online+gambling">growth market</a>, international popularity and insane lifetime values.<br /><br />However as I began to <a href="http://delicious.com/paulzigzag/Forex">learn forex</a> the various platforms and educated myself on the subject, I soon found that I could make more money than I lost.<br /><br />I recon over the next few months I'll begin posting more about the Forex Trading market and my experience with it.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-34265079937320050812008-03-26T10:40:00.000-07:002008-03-26T10:56:03.672-07:00Why Had To Buy an Asus EeePCJust a few thoughts....<br /><br />I've just got myself a white <a href="http://eeepc.asus.com/global/">Asus EeePC</a>, and it's the sexiest piece of kit I've bought in years. So sexy, that I'd say, it turns more heads that the new <a href="http://www.apple.com/uk/macbookair/">MacBook Air</a>. It's all about portability baby.<br /><p>Before i get into the tech spec or nuances of this machine, I've gotta add, that I'm writing this review on my White 4G EeePC, and although at first I struggled a little with the tiny keyboard, I've since got used to it... especially the close proximity of the up arrow key and the right shift key.<br /></p><p>I'm running a test for battery life under 'normal' intensive usage – from a full charge with WIFI permanently on, having had a 10 minute Skype audio video call and watched several YouTube clips with audio, my EeePC still has one bar of battery left and it's been running for 2:27.<br /></p><p>I've got my EeePC slightly pimped out with KDE desktop which is perfect for my use and doesn't affect performance noticeably.<br /></p><p><span style="font-weight: bold;">So here's why I simply had to buy this beautiful, elegant machine....</span><br /></p><p>I'm flying to <a href="http://en.wikipedia.org/wiki/Goa">Goa</a> on Saturday and the EeePC's Web cam, Wifi and shock-proof solid-state hard drive is perfect for my needs. I'll be blogging from the beach – stay tuned.<br /></p>Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com1tag:blogger.com,1999:blog-13702529.post-10498713607634023292007-08-20T12:29:00.000-07:002007-08-20T12:36:33.682-07:00Facebump.com - A New Digg Clone For All Things Facebook<a href="http://facebump.com">Facebump.com</a> - a Digg style social news site for all things Facebook. This <a href="http://facebump.com">Facebook social news</a> site aims to leverage the wisdom of crowds and find plenty of hot Facebook news. It's early days for the project so please be patient.<br /><br />It struck me that there were so many emerging Facebook blogs that were becoming impossible to track, so a social filter was required to pick the most important news items from all the information.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-54613078450522990962007-08-13T11:54:00.001-07:002007-08-14T02:23:14.877-07:00Russell Grant in Spyware Shocker! He Didn't See It Coming!Camp clairvoyant Russell Grant never saw this one coming. Google have kicked his listing! His Site: <a href="http://www.russellgrant.com/">RussellGrant.com</a> is listed in Google as a harmful site. See Screen Capture below:-<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCEZI-tyDx7dwkUg9I9JWjhYFgsl-GonUgAMV6ECdJOuxmAtAxBp00o-E_C9cTZdycktimmT9tbPFIcm65i9CCZq0ALrggzwOUZyaFRTkAOx3aUvYlsLdWlWKAF_M6NzNoPozM/s1600-h/russell.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCEZI-tyDx7dwkUg9I9JWjhYFgsl-GonUgAMV6ECdJOuxmAtAxBp00o-E_C9cTZdycktimmT9tbPFIcm65i9CCZq0ALrggzwOUZyaFRTkAOx3aUvYlsLdWlWKAF_M6NzNoPozM/s400/russell.png" alt="" id="BLOGGER_PHOTO_ID_5098261776019969474" border="0" /></a>So, if you're wanting to avoid a nasty dose of something itchy... You might want to read your stars from another of his syndication points... like <well,> <a href="http://horoscopes.msn.co.uk/">MSN.com :)</a> </well,> - Piff Paff PoofPaul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com1tag:blogger.com,1999:blog-13702529.post-73921567173233303142007-07-23T14:06:00.000-07:002007-07-24T01:10:58.155-07:00Cover of a Remix.. Last Rhythm - Sylvie Carter Mix (Superdove 2007)Let me tell you about this <a href="http://insidemyviralmind.blogspot.com/2007/07/last-rhythm-superdove-love-mix-free-mp3.html"><span style="font-weight: bold;">Last Rhythm</span></a> (cover of a remix)..... Apologies for the tardiness of this release, but my laptop crashed, I've reinstalled windows, lost all my software and the original masters are with <span style="font-style: italic;">Steve Cooper</span> in the studio.<br /><br />Well, it's been fu^&ing years in production so a few more days won't matter. When Steve first said "You can't cover Last Rhythm, it's a classic" I had to take on the <a href="http://insidemyviralmind.blogspot.com/2007/07/last-rhythm-superdove-love-mix-free-mp3.html">challenge</a>.<br /><br />Anyway, it's due to be e-mailed to me this week. So it'll be made available to Facebook and Twitter friends this week.<br /><br />Remember, it's a cover of a remix. So I'm not entirely sure of the legal implications. ;) With any luck, my heros <span style="font-style: italic;">Last Rhythm</span> - who wrote and produced the track by the same name "Last Rhythm" might get in touch if they hear about it.. that would be so cool.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-11569294125156331762007-07-11T08:07:00.000-07:002007-07-15T09:50:33.405-07:00Squidoo Slapped by Google - Now it Doesn't Flow PagerankIn a <a href="http://insidemyviralmind.blogspot.com/2007/06/squidoo-keeps-on-growing-and-adding-new.html">previous post</a> I mentioned how Squidoo was fast becoming a spammers paradise.<br /><blockquote>The ability to tag lenses in a single click is also an inspired move. The downside is that squidoo is fast becoming a spammer's paradise. I only hope Google don't set Domain_Flow_PageRank=Null. ;)</blockquote>Well.. Jason Calcanis has caused enough bad press for Matt Cutts to give the order to set the Domain_Flow_Pagerank=Null.<br /><br />Search Engine Land have the full story <a href="http://searchengineland.com/070711-101653.php">here</a> including a timeline.<br /><br />While my own lenses are still ranking. My blog which used to Rank 12th for my name "Paul Reilly" and was given a boost to 6th for the same query, following the addition of a link in my Squidoo profile.<br /><br />Since Squidoo got slapped my blog is back in 12th place and my lenses still rank...<br /><br />This suggests that Pagerank can be passed internally or inwardly, but not outwardly. So if you're using Squidoo for affiliate business, you'll need to tag your pages well and focus on hyper-niche terms - with a single focus per lens.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com1tag:blogger.com,1999:blog-13702529.post-4190512126475384362007-07-04T16:26:00.000-07:002007-07-17T12:18:34.497-07:00Last Rhythm - Superdove (Love) Mix - featuring Singshot Sensation - Jackie Hole (Free Mp3 to Twitter and Facebook Friends)<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhal9pG7QqsYHem8efPeqcjNyFwpYCq8w7Na73mMZC8pkJiniQs2IoB9RUtJR8LDP8A7LjI0bm6QXrpiFigXvr1er7RDsc44chcDFYYHpWbSwdeK4HsioeuvpDm_DwGM1nD_D9A/s1600-h/superdovecd2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhal9pG7QqsYHem8efPeqcjNyFwpYCq8w7Na73mMZC8pkJiniQs2IoB9RUtJR8LDP8A7LjI0bm6QXrpiFigXvr1er7RDsc44chcDFYYHpWbSwdeK4HsioeuvpDm_DwGM1nD_D9A/s400/superdovecd2.jpg" alt="" id="BLOGGER_PHOTO_ID_5083490821462515442" border="0" /></a>Some of you may know me as an SEO or a viral marketeer, others may call me a spammer... but I'm proud to say, I've finally finished a project I've been working on for years... AND it's a little bit different.<br /><br />My favourite house track of 1991, <span style="font-weight: bold;">Last Rhythm</span> <span style="font-style: italic;">by Last Rhythm</span> inspired me to "have a go" at music production... Well I've finished the EP.<br /><br />It's a remix of a cover version of Last Rhythm... namely the <a href="http://www.discogs.com/release/88856">Sylvie Carter Mix</a> (for the 1991 house music train spotters)<br /><br />The 2007 remix features one of the sexiest voices on the planet - namely the Singshot sensation <a href="http://www.singshot.com/user.html?userId=QsACTNpEsHc%3D">Jackie Hole</a><br /><br />I'm giving away the Mp3 in CD quality audio (and also on request, the Logic Audio and Ableton Live source files.... yes... Last Rhythm by Superdove... goes Open Source...<br /><br />It's <span style="font-weight: bold;">free </span>next week (or so) to all <a href="http://twitter.com/paulreilly">my Twitter</a> and <a href="http://www.facebook.com/p/Paul_Reilly/572500430">my Facebook friends</a> go ahead and add me :)<br /><br />Catch you soonPaul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com3tag:blogger.com,1999:blog-13702529.post-90613004045161699412007-06-28T03:32:00.000-07:002007-06-28T07:28:24.572-07:00How to Merge 2 LinkedIn AccountsHaving screwed up and accidentally invited people to join 2 LinkedIn accounts. This left me with a need to merge both LinkedIn accounts but It seems that there is no simple way to merge the accounts. Here's one solution to <a href="http://www.linkedin.com/answers/using-linkedIn/ULI/60762-9432729">merge LinkedIn accounts</a>.<br /><br />It's not ideal, but I hope you find it useful.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-24906683123207955092007-06-27T02:46:00.000-07:002007-06-27T02:51:46.602-07:00Tag Clouds - SEO Function, Passing Fad or Web2.0 Design Standard<span style="font-weight: bold;">Fact 1: </span>User generated content (UGC) encourage the exploitation of the long tail of search.<br /><span style="font-weight: bold;">Fact 2:</span> User generated links (UGL) encourage the exploitation of the long tail of search.<br /><br /><span style="font-weight: bold;">Tag Clouds </span>have become<span style="font-weight: bold;"> </span>the design standard for displaying a weighted list of links based on frequency and user input. The links flow juice down to pages lower pages in the hierarchy, throught contextually relevant anchor text therefor they have SEO benefits to large websites.<br /><br /><span style="font-weight: bold;">Are tag clouds just a passing fad? </span><br /><br />Yes! I think Tag Clouds could be perceived as a passing fad, in so much as they have become a Web2.0 design standard. Design standards change! Drop shadow effects (Web1.0) replaced by Reflections/Wet Floor effect (Web2.0)<br /><br />However, tag clouds or label clouds in general provide a dynamic link structure which doesn't require human maintenance and is powered by participation. Perfect if you're business is heavily effected by seasonal variations or driven by pop-culture.<br /><br />See this example of a <a href="http://www.superbreak.com/hotels/index.htm">Superbreak's new destination cloud</a>. (Built very quickly by <a href="http://www.bluegroove.net/">Stu - AKA Bluegroove</a>)Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-24247664318820324132007-06-25T02:12:00.000-07:002007-06-25T04:06:49.030-07:00Manchester United - Adding Fanaticism to the Affiliate Marketing MixSince I mentioned <a href="http://insidemyviralmind.blogspot.com/2007/06/evangelizing-your-affiliate-network.html">micro-niche affiliate opportunites</a> in a previous post and since I've also posted about <a href="http://insidemyviralmind.blogspot.com/2007/06/how-to-cash-in-from-grease-is-word-tv.html">how to ride mass media driven affiliate opportunities</a>.<br /><br />So this time I thought I'd post another micro niche opportunity that taps into big budget, media driven demand but this time I've adding I've added heavy <a href="http://en.wikipedia.org/wiki/Fanaticism">fanaticism</a> to the mix.<br /><br /><span style="font-weight: bold;">Fanaticism - Fans are fanatical by nature!<br /></span><br />The benefits of targetting a marketing campaign which leverages fanaticism are (in retrospect) obvious! I learned this first hand when I took on a chart topping UK pop band as a client. As well as redesigning their website, built their e-commerce, optimised their site for the search engines and managed their email marketing.<br /><br />The conversion rate for this band was like NOTHING I'd seen before and was driven by the fact that I was targetting a fan list... and fans, by their very nature are FANATICAL.<br /><ul><li>Fan's don't care about price point (although to be fair all their merchandise was competitively priced and good quality.)</li><li>Fans want the product NOW!</li><li>Fans don't want to miss out on a limited availability!</li><li>Fans can be mobilized easily!<br /></li></ul><span style="font-weight: bold;">Here's what to do to leverage mainstream fanaticism...</span><br /><ol><li>Find a mass media driven brand with a fanatical following.</li><li>Target their fans.</li><li>Find some product that the fans will love.</li><li>Sell it to them!<br /></li></ol>This all seems quite obvious and it is. Ticket touts have been making money like this for a long time.<br /><br /><span style="font-weight: bold;">Man United! Hmmm they've got a reasonably fanatical following...</span><br /><br />For the sake of this experiement. I'll use <a href="http://www.manutd.com/">Manchester United</a> as an example of a brand with a massive media driven fan base.<br /><br />Once again I'm using <a href="http://www.superbreak.com/adminsuite/2004/home.cfm?content=pa.showHomePage">Superbreak's affiliate program</a> to supply the micro-niche product. Largly due to Superbreak's high EPC (average earnings per click) - <span style="font-style: italic;">a product of high commissions and great conversion.</span><br /><br />To make this quick and easy, I've built a squidoo lens dedicated to <a href="http://www.squidoo.com/Manchester_United_Museum_and_Tour_Hotel_Packages_Weekend_Breaks/">Manchester United Museum and Tour</a> - The lens is still under construction, so watch this space.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-62150867915306043712007-06-19T15:45:00.000-07:002007-06-19T15:48:10.179-07:00Getting dangerously addicted to MyBlogLogHaving made a few friends on MyBlogSpot.com I thought I'd post my profile <a href="http://www.mybloglog.com/buzz/members/paulreilly/">here</a>. So please drop by and say hi! Hardly surprising Yahoo snapped this property up. It's the glue that's sticking the largely ego driven blogosphere together. :)Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-78510912144507123832007-06-19T04:54:00.000-07:002007-06-19T06:35:29.501-07:00Seth Godin's Viral Monster, Squidoo - keeps on growing and adds new reporting features<a href="http://www.squidoo.com/lensmaster/referral/paulreilly">Squidoo.com</a> has recently added new reporting features including keywords, traffic sources, and referring domains - very useful in enabling users to see where their long tale reaches.<br /><br />The ability to tag lenses in a single click is also an inspired move. The downside is that squidoo is fast becoming a spammer's paradise. I only hope Google don't set Domain_Flow_PageRank=Null. ;)<br /><br />Squidoo enables users (usually affiliates) to go from 0 to 60 in no time at all (depending on when the Googlebot next visits.)<br /><br />... In the spirit of Web2.0, anyone can use it's simple interface. Affiliate marketing can be done by anyone.<br /><br />Last seven days keyword tail for my <a href="http://www.squidoo.com/Hotels_Near_O2_in_London/">London Hotels Near Millenium Dome</a> Lens....<br /><br /><table id="keywords-all" style="" border="0" cellpadding="0" cellspacing="0"><thead><tr><th class="title">Keywords</th> <th class="edited">Number</th> </tr> </thead> <tbody> <tr> <td class="keyword"><div>hotels near o2 arena <span id="tagAction-all1"><a href="http://www.squidoo.com/stats/traffic/Hotels_Near_O2_in_London#" onclick="addTag('hotels near o2 arena', 1);return false;" title="add to my lens">+</a></span></div></td> <td class="number">48 </td> </tr> <tr> <td class="keyword"><div>hotels near the o2 arena</div></td> <td class="number">33 </td> </tr> <tr> <td class="keyword"><div>hotels near millenium dome</div></td> <td class="number">18 </td> </tr> <tr> <td class="keyword"><div>millenium dome hotels</div></td> <td class="number">15 </td> </tr> <tr> <td class="keyword"><div>o2 london</div></td> <td class="number">14 </td> </tr> <tr> <td class="keyword"><div>hotels near o2 arena london <span id="tagAction-all2"><a href="http://www.squidoo.com/stats/traffic/Hotels_Near_O2_in_London#" onclick="addTag('hotels near o2 arena london', 2);return false;" title="add to my lens">+</a></span></div></td> <td class="number">14 </td> </tr> <tr> <td class="keyword"><div>hotels near the o2 <span id="tagAction-all3"><a href="http://www.squidoo.com/stats/traffic/Hotels_Near_O2_in_London#" onclick="addTag('hotels near the o2', 3);return false;" title="add to my lens">+</a></span></div></td> <td class="number">11 </td> </tr> <tr> <td class="keyword"><div>hotel near o2 arena <span id="tagAction-all4"><a href="http://www.squidoo.com/stats/traffic/Hotels_Near_O2_in_London#" onclick="addTag('hotel near o2 arena', 4);return false;" title="add to my lens">+</a></span></div></td> <td class="number">10 </td> </tr> <tr> <td class="keyword"><div>hotels near o2 london <span id="tagAction-all5"><a href="http://www.squidoo.com/stats/traffic/Hotels_Near_O2_in_London#" onclick="addTag('hotels near o2 london', 5);return false;" title="add to my lens">+</a></span></div></td> <td class="number">9 </td> </tr> <tr> <td class="keyword"><div>hotels near o2 <span id="tagAction-all6"><a href="http://www.squidoo.com/stats/traffic/Hotels_Near_O2_in_London#" onclick="addTag('hotels near o2', 6);return false;" title="add to my lens">+</a></span></div></td> <td class="number">9 </td> </tr> <tr> <td class="keyword"><div>hotels near the millenium dome</div></td> <td class="number">7 </td> </tr> <tr> <td class="keyword"><div>hotels near o2 dome <span id="tagAction-all7"><a href="http://www.squidoo.com/stats/traffic/Hotels_Near_O2_in_London#" onclick="addTag('hotels near o2 dome', 7);return false;" title="add to my lens">+</a></span></div></td> <td class="number">6 </td> </tr> <tr> <td class="keyword"><div>hotels by o2 arena <span id="tagAction-all8"><a 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selling online hosted (ASP) solutions and information products. I recall a number of instances, where new products were rolled out to the affiliate network, prior to them being made available to Internal mailing lists and indeed existing customers.<br /><br />This conveyed a clear message to me... That the affiliate merchant was prepared to put the affiliate publisher first!<br /><br />They removed the dominant competition of the merchant, enabling the small, agile affliliate (like myself, to quickly benefit)<br /><br />As a result, I become more and more evangelical!<br /><br />Today, Superbreak will launch a brand new airport hotels section with 2 new micro niche products. Providing their <a href="http://superbreak.com/adminsuite/2004/affiliateOptions.htm">affiliates</a> with the following benefits.<br /><br />1) Better conversion - addition of airport specific landing pages.<br />2) New product 1 - airport lounges<br />3) New Product 2 - airport rail tickets<br /><br />Here's the best part!<br /><br />They're NOT providing specific pages for airport lounges!! or airport rail tickets!<br /><br />So… The smart affiliates who quickly optimise pages for these terms will benefit from the micro-niche products WITHOUT competition from the merchant - <a href="http://www.superbreak.com">Superbreak.com</a><br /><br />Looking at the Overture keyword suggestion results for Airport Lounges in particular, this means easy money for the agile affiliate marketers (providing they can rank well for airport lounge variations.)<br /><br /><blockquote><span style="font-weight: bold;">Searches done in March 2007</span><br /><span style="font-style: italic;">Count Search Term</span><br />2106 airport lounge<br />237 airport lounge at newcastle<br />205 manchester airport lounge<br />174 heathrow airport lounge<br />148 usa airport lounge<br />147 newark airport lounge<br />141 gatwick airport lounge<br />100 edinburgh airport lounge<br />98 airport lounge at glasgow<br />85 aberdeen airport lounge<br />80 stansted airport lounge<br />76 airport cardiff lounge<br />72 bristol airport lounge<br />72 airport lounge luton<br />70 airport lounge access<br />69 airport liverpool lounge<br />65 airport bradford leeds lounge<br />62 executive lounge at manchester airport<br />60 airport executive lounge<br />53 birmingham airport lounge<br />39 airport humberside lounge<br />38 vip lounge manchester airport<br />33 east midlands airport lounge<br />32 airport lounge pass<br />29 airport executive lounge pass priority<br />22 airport lounge norwich<br />21 access airport edinburgh lounge<br />21 airport area gatwick lounge<br />21 dubai airport lounge<br />21 airport lounge leeds<br />20 airport harbour island kermits lounge<br />18 escape lounge manchester airport<br />18 airport executive gatwick lounge<br />18 airport glasgow lounge sky<br />17 aberdeen airport executive lounge<br />17 uk airport lounge<br />17 airport vip lounge<br />16 airport lounge offer<br />15 airport knoxville lounge<br />14 airport boca lounge raton<br />14 lounge sanford airport<br />12 airport akron lounge<br />12 airport albuquerque lounge<br />12 airport beach daytona lounge<br />12 airport belfast lounge<br />12 book airport lounge<br />12 cheap airport lounge<br />12 airport el lounge paso<br />11 airport lounge terminal 3 heathrow<br />11 airport lounge heathrow terminal 4<br />11 airport executive lounge newcastle<br />11 airport lounge worldwide<br />10 airport and business and lounge<br />10 credit card airport lounge<br />10 airport lounge card<br />10 airport doha lounge<br />10 glasgow airport executive lounge<br />10 airport fresno lounge<br />10 airport harrisburg lounge<br />10 airport lounge priority pass<br />9 airport executive lounge access<br />9 executive lounge birmingham airport<br />9 airport city lounge oklahoma<br />9 airport free lounge<br />9 airport lounge membership<br />8 1 airport lounge manchester terminal<br />8 free airport lounge access<br />8 airport lounge manchester airport<br />8 airport aviance lounge<br />8 bcp airport lounge<br />8 airport cairo lounge<br />8 heathrow airport executive lounge<br />8 vip lounge at gatwick airport<br />8 airport lounge nassau<br />8 sydney airport lounge<br />7 2 airport lounge manchester terminal<br />7 airport arrival lounge<br />7 athens airport lounge<br />7 diner club airport lounge<br />7 discount airport lounge<br />7 airport dominican lounge republic<br />7 dublin airport lounge<br />7 all executive airport lounge at stansted<br />7 airport free heathrow lounge<br />7 airport gatwick lounge viewing<br />7 heathrow airport vip lounge<br />6 access airport card credit lounge<br />6 airport ba lounge<br />6 bangkok airport lounge<br />6 airport book dominican lounge<br />6 manchester airport business lounge<br />6 cheap airport lounge at heathrow<br />6 hong kong airport lounge<br />6 airport lounge moi<br />6 airport lounge orlando sanford<br />6 airport lounge schiphol<br />6 airport lounge tucson<br />6 airport lounge wilmington<br />5 airport amsterdam lounge<br />5 airport book lounge schiphol</blockquote>It looks like quite a gold minePaul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-15789991991507794522007-06-06T05:58:00.000-07:002007-06-06T06:21:19.036-07:00How To Cash In From The Grease is the Word TV PhenomenaIn the last post I talked about how the <a href="http://insidemyviralmind.blogspot.com/2007/06/grease-is-word-viral-buzz-marketing.html">Grease theatre breaks</a> and how their demand is heaviliy influenced by the viral-as-hell Popstars/Pop Idol 'type' shows.<br /><br />Search engine demand is very heavily influenced by mainstream TV, and many moons ago I had a little fun with this demand myself, driving easy traffic from the keywords “Pop Stars” and “Hearsay” and monetizing it by selling information products to wannabee popstars. So having seen the media influencing Theatre demand here are a few ideas for easy affiliate profits from theatre tickets and <a href="http://www.superbreak.com/adminsuite/2004/affiliateOptions.htm">theatre break packages</a>.<br /><br />Yes.. its well worth taking these kind of TV shows seriously from a search marketing standpoint.<br /><br />The key is to act quickly and get your pages/niche promo sites in the SERPS as soon as you anticipate the inflated demand. Your gut feeling should tell you whether you feel a show is going to be a hit.<br /><br />Here are the obvious things to look for...<br /><ul><li>Show format – is it an evolutionary or devolutionary step from a proven formula</li><li>Panel of judges - who’s on the panel are they currently en-vogue?</li><li>What channel does the show go out on?– is it aired on the major terrestrial channels or is it on an obscure cable channel?</li><li>When does the show air – is it prime-time Saturday tea time or is it aired somewhere between Jeremy Kyle and This Morning?<br /></li></ul>These four factors will give you a good idea of whether the show will be a hit. If all these factors are favourable, then it’s definitely worth looking at ways to monetize it through organic search and affiliate marketing.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-73482934125994176412007-06-06T05:36:00.000-07:002007-06-06T05:43:57.032-07:00Grease is the Word - Viral Buzz Marketing Also Works On StageThere's one thing that <a href="http://en.wikipedia.org/wiki/Popstars">Popstars</a>, <a href="http://en.wikipedia.org/wiki/Pop_Idol">PopIdol</a>, <a href="http://en.wikipedia.org/wiki/Fame_Academy">Fame Academy</a> all managed to do very well - They generated word of mouth on a massive scale. Since then the successful model has been tweeked and optimised for maxiumum effect.<br /><br />These shows have sold millions of singles, albums, items of merchandise, countless tours, spin offs and now west end theatre tickets. So not surprisingly specialist tour operators are getting in on the action.<br /><br />Theatre breaks are big business, but theatre breaks supported by this kind of TV show are huge. The supporting TV shows Grease is the Word and Any Dream Will Do are set to drive record breaking sales for <a href="http://www.superbreak.com/theatre/show-64.htm">Grease theatre packages</a> and <a href="http://www.superbreak.com/theatre/show-80.htm">Joseph theatre breaks</a> respectively.<br /><br />Ray "<a href="http://www.theatrebreak.com/">Theatre Breaks</a>" Jones offers his thoughts on the phenomena, having seen first hand the influence "How Do Solve a Problem Like Maria?" has on the stage production of The Sound of Music.<br /><blockquote>“TV series had an enormous impact. The Sound of Music always looked to be a winner, but it was the TV show and Connie in the lead role that set fire to public demand. The fact that she makes an excellent Maria helps too. I saw the show on the opening night and she was simply superb. When she became ill demand slowed and now that she is back and in great voice the show is topping our sales charts.”<br /></blockquote>Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com1tag:blogger.com,1999:blog-13702529.post-51143155777703630402007-05-10T08:16:00.000-07:002007-05-11T01:16:52.045-07:00"Hotels Near Manchester Airport" - Just how easy is it to rank for these terms?Having done a few experiements using Squidoo as a host site, it's become clear that pages hosted on Squidoo require very little supporting anchor text in the form of back links to make them rank.<br /><br />I've just created another Squidoo lens primarily optimised for "<a href="http://squidoo.com/hotels_near_manchester_airport/">hotels near Manchester Airport</a>" simply by tagging my lenses properly has resulting in a number of them achieving PageRank 3 from internal links alone following a G PR update.<br /><br />I'll post again here once, G picks up the inbound links to this lens.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0tag:blogger.com,1999:blog-13702529.post-86872723834481275642007-04-17T05:59:00.000-07:002007-04-17T06:13:50.433-07:00Gordon "Avaweb" Langlands Interview Part 2<a href="http://insidemyviralmind.blogspot.com/2006/10/this-is-almost-consistant-gordon.html">Some time ago I interviewed Gordon Langlands</a> of <a href="http://www.avaweb.co.uk/">Avaweb.co.uk</a>. Part 2 is now available over at <a href="http://pheedback.com/Gordon_Langlands">http://Pheedback.com/Gordon_Langlands</a><br /><br />Gordon runs a hugely successful <a target="_blank" href="http://www.avaweb.co.uk/">UK Hotel and Travel Guide</a> website which has been around since 1999, you can also reach Gordon through his Squidoo lens here: <a href="http://www.squidoo.com/avaweb/">http://www.squidoo.com/avaweb/</a><br /><br />In this part of the interview, Gordon answers questions about the importance of being niche. What qualities he looks for in an affiliate program, click fraud, brand bidding and what he would do if he were to start out in affiliate marketing all over again.Paul Reillyhttp://www.blogger.com/profile/07757122805347570589noreply@blogger.com0