Monday, March 26, 2007

Analogous Relationships Viral Applications & Nuclear Weapons; Business & War

Viral widgetization isn’t exactly nuclear physics but it does obey the same rules.

I’ve put together a simple excel model. Feel free to play with the figures. (click here to download)

The model doesn’t take into consideration saturation effects or secondary user acquisition from clicks generated by a distributed widget.

Viral benefits of widgets..
  1. They’re persistent... ie once in place equal effort is required to remove it leading to stability over time.
  2. They’re centralized enabling version control and forward compatibility.
  3. Unlike a distributed viral email, a widget is non-memetic and cannot evolve or mutate and won’t blow up in your face. :)
If we also recognise the analogous relationships between business and war as well as the analogous relationship between nuclear physics and viral distribution, then a super-viral business application is analogous to a nuclear weapon…

Within the Travel industry, TripAdvisor & are both major nuclear superpowers…

…if you're interested in joining the nuclear arms race you'll need a laboratory

Oh… and it’s probably going to take a number of attempts before you get it right.

Saturday, March 17, 2007

Google Commence the Battle Against Scraper Spam

Google have announced that scraping content is bad and SEO consultants should not advise scraping as a strategy. Black hats beware...
Purely scraped content, even from high quality sources, does not provide any added value to your users. It's worthwhile to take the time to create original content that sets your site apart.
They even offer the following advice to consider when choosing an SEO consultant..
Choosing the right SEO consultant requires in-depth background research, and their reputation and past work should be important factors in your decision.
Cleaning the scraper spam, out of Google's index has to be a mammoth task, I wish them the best of luck.

Thursday, March 08, 2007 and it's Viral Widget Success... Why?

Having looked closely at the always on solution to keeping in touch with friends.

I couldn't see how the attention it receives is justified by the value it offers the user.

There are almost half a million pages of cached content in Google's index, Twitter's home page Pagerank is 8 and it's for thousands of delicious link and viral exponential alexa growth, something seems to be working.

Although I'm not 100% sure about this, I've decided to add the twitter viral widget to my blog.

Tuesday, March 06, 2007

Parasitic SEO, Local Search Marketing & Tourism

Let's see how a simple harrogate holiday apartments squidoo lens ranks for harrogate + holiday + apartments

I've included one or two authority outbound links from the lens, just for good measure. The spiders should have indexed the page by tomorrow evening. Let's see how it competes with existing sites in this space.



Email Subscribe

Receive the latest posts via e-mail.. don't worry, I promise I won't spam you and the email delivery is managed by feedburner so you can unsubscribe at any time.

Subscribe to Feed