Saturday, May 20, 2006

Viral Campaign. Mini Cooper - Best Viral Branding Campaign I've Seen

This has to be the smartest viral campaign I've ever come accross. Promoting the new mini cooper. It allows a totally personalized experience which is based on content submitted by the sender based on what you know of the recipient.

Name, where do the come from, whay they do for a living, how's his love life, how would I recognise him, what they do in their spair time, and biggest crime against mankind.

Here's the one I sent to my mate Steve

The production both audio and visual is fantastic. This has to set a new standard in viral advertising and branding. You can customise and send one to a friend from

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