Here's a challenge... I've been doing a little bit SEO for a york catering supplies company, so I started out by getting listed in a hand full of directories in the appropriate catering supplies catagories, and acquiring a few authority links, then get their pages correctly optimised for their keyword terms.
Being that they are local catering supplies company who I've known for some time now, I'd like to come up with a little something special in terms of a viral link strategy to help fast track their online catering business. So far 100% of their business is generated by adwords.
However, with catering equipments not being the sexiest product in the world. I'm finding it a little bit of a challenge coming up with a creative solution.
Any suggestions on this matter would be appreciated.
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