I got a job working on a market garden centre growing various types of conifer. Now I'm not afraid of hard work, but I swear, this was truely back breaking. I'd spend all day bent over, carefully pulling up conifers and placing them neatly on a barrow to take away to be sold.
I can't remember the name of my old boss, but I clearly remember his wife, who would bring a cup of coffee around 11am and a cup mid afternoon. The reason I remember her so clearly was down to the fact, she could never remember who had sugar and who didn't, so her solution was to give everyone 2 heaped sugars and not stir it - If I wanted my coffee sweet, I'd stir it, and if not, I wouldn't. The system worked perfectly... unless I'd drink too far and... Yuck!!!!
But the reason I've mentioned it is simply this:- in that business as with any horticultural and indeed agricultural business cycle, there was never an option to "make immediate revenue" the simple fact was that a seed needed time to germinate and grow into a seedling and a seedling needs time to mature into the saleable product.
In market gardening it's very much a labour intensive business and the only other overhead or asset required is the land, and of course ideal growing conditions plus demand for the product.
Seeds are privided by nature, are there for free and so the analogy that a viral marketeer following this natural model seeks minimum or negligable media costs in the same way.
So here's how i see the 4 step social media strategy for plant lovers...
- Solicit user generate viral content where possible - keep production costs to a minimum.
- Seed & tag your user generated viral content appropriately - use the Web2.0 ecosystem (YouTube, Google Video, AdultTube - if appropriate)
- Nurture your user generated viral content - tell a few bloggers, issue a press release of two
- Back to step 1
To prove my conviction, I just created a new blog. http://slicksocial.blogspot.com