Seth Godin author of many marketing must reads, including Unleashing the Idea Virus (one of the first books/PDF's I read on the subject of viral marketing) has gained the trust of Google with his site Squidoo.com.
If you're not been there, Squidoo.com is kind of a rev shared wikipedia. Rather than articles it allows users to create lenses. Which unlike Wikipedia, cannot be spammed by any random user/spammer.
Due to Seth's remarkable viral ability, the site is growing at an amazing rate and due to the size and organic growth of the site, many lenses are popping up in search results for the terms they're optimized for.
Make a lense for yourself here
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