How To Cash In From The Grease is the Word TV Phenomena

In the last post I talked about how the Grease theatre breaks and how their demand is heaviliy influenced by the viral-as-hell Popstars/Pop Idol 'type' shows.

Search engine demand is very heavily influenced by mainstream TV, and many moons ago I had a little fun with this demand myself, driving easy traffic from the keywords “Pop Stars” and “Hearsay” and monetizing it by selling information products to wannabee popstars. So having seen the media influencing Theatre demand here are a few ideas for easy affiliate profits from theatre tickets and theatre break packages.

Yes.. its well worth taking these kind of TV shows seriously from a search marketing standpoint.

The key is to act quickly and get your pages/niche promo sites in the SERPS as soon as you anticipate the inflated demand. Your gut feeling should tell you whether you feel a show is going to be a hit.

Here are the obvious things to look for...

• Show format – is it an evolutionary or devolutionary step from a proven formula
• Panel of judges - who’s on the panel are they currently en-vogue?
• What channel does the show go out on?– is it aired on the major terrestrial channels or is it on an obscure cable channel?
• When does the show air – is it prime-time Saturday tea time or is it aired somewhere between Jeremy Kyle and This Morning?
  

These four factors will give you a good idea of whether the show will be a hit. If all these factors are favourable, then it’s definitely worth looking at ways to monetize it through organic search and affiliate marketing.

Grease is the Word - Viral Buzz Marketing Also Works On Stage

There's one thing that Popstars, PopIdol, Fame Academy all managed to do very well - They generated word of mouth on a massive scale. Since then the successful model has been tweeked and optimised for maxiumum effect.

These shows have sold millions of singles, albums, items of merchandise, countless tours, spin offs and now west end theatre tickets. So not surprisingly specialist tour operators are getting in on the action.

Theatre breaks are big business, but theatre breaks supported by this kind of TV show are huge. The supporting TV shows Grease is the Word and Any Dream Will Do are set to drive record breaking sales for Grease theatre packages and Joseph theatre breaks respectively.

Ray "Theatre Breaks" Jones offers his thoughts on the phenomena, having seen first hand the influence "How Do Solve a Problem Like Maria?" has on the stage production of The Sound of Music.

“TV series had an enormous impact. The Sound of Music always looked to be a winner, but it was the TV show and Connie in the lead role that set fire to public demand. The fact that she makes an excellent Maria helps too. I saw the show on the opening night and she was simply superb. When she became ill demand slowed and now that she is back and in great voice the show is topping our sales charts.”