Totally Viral Hits UK TV Screens Every Week Night 10.30pm on UKTV G2

Checking my email, I browsed through this weeks Popbitch to discover a new TV show Totally Viral. Although I've not seen it yet, judging by the information on their website, Totally Viral is a fusion of home made, video clip TV (see You've been framed) and user editorial (see Digg.com)

Totally Viral is the best of the web, found by you. Get involved and remember to watch the TV show every weeknight at 10.30pm on UKTV G2.

One thing I can now be sure of is that viral videos reaching mainstream audience via our TVs will give viral video producers a larger audence and provide businesses a better business case for exploiting social media and investing in social media optimisation.

At this point I'm interested to see how much of the editorial process is driven purely by users and how much of the descision making process is made by the shows producers? Could this be the first case of a spam opportunity (see gaming digg) reaching our TV screens and does this fusion indicate a new era in spam 2.0?