Tuesday, March 14, 2006

The Search, great reading :) you'll love it!

Having just started reading “The Search” by John Battelle, it’s s great read so far with a full review on it’s way shortly. The Search documents the full history of search taking great care to tell the ‘behind the scenes story of the technology and business challenges faced by the pioneers of search notably Google, Yahoo, MSN, Lycos, Excite. Judging by what I’ve read so far, if you’ve not already read this, I recommend you do, it’s essential reading for any Internet marketer.
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